Online community trends for 2024: Our predictions for managing owned platforms and social media

With AI rapidly evolving the digital landscape and our online behaviours, the community management industry is on the precipice of big technological shifts in the years ahead. Some experts are suggesting generative AI will be the biggest and fastest technology leap in modern history.  But before we get too ahead of ourselves, what’s to come… Continue reading Online community trends for 2024: Our predictions for managing owned platforms and social media

Five Alternatives to Twitter/X for Building Community

Since Elon Musk’s takeover of Twitter in 2022, communities have fractured and community builders have found themselves in a challenging position. Do we stay on the platform now known as X, watching as Elon continues to deliver bad takes and advertisers pull out? Or do we start again, moving to a new platform and hope… Continue reading Five Alternatives to Twitter/X for Building Community

Threads for Australian brands: Strategy guide

Threads hit the ground running when it was launched by Meta in July this year, attracting 30 million sign-ups globally within a day, and almost 100 million monthly active users today.  With an interface reminiscent of the platform formerly known as-Twitter (now X), Threads features a feed of text-based posts and real-time conversations. At the… Continue reading Threads for Australian brands: Strategy guide

5 Social Media Risks

Philomena Smillie, Team Lead, Quiip In the always dynamic and never-without-controversy world of social media, it can be hard to stay abreast of best use practices for keeping your brand safe online. Here’s five current risks to add to your checklist this week. Platform changes For those in the world of social media (and let’s… Continue reading 5 Social Media Risks

One simple way to fine-tune your social media strategy in 2023

If you’ve made any kind of business-focused resolution for 2023 that involves reinventing your social media, communications or content strategies, this is the perfect time to stop and reflect. Consider this. One of the easiest ways to improve your social media performance and change direction (for the better) is to: Evaluate. Enhance. Evolve. This year… Continue reading One simple way to fine-tune your social media strategy in 2023

The dark side of dark posts on Facebook

As community managers, moderating from the social media trenches, we are witnessing a concerning, but distinct, decline in the way people behave in the comments. After years of cultivating moderated spaces, it can be a frustrating experience. Read our tips on mitigating brand damage when utilising dark ads. Seasoned community managers find ourselves in a… Continue reading The dark side of dark posts on Facebook

Facebook’s new feature to limit or turn off comments: what you need to know

Community managers have a new tool at their disposal with the ability to turn off Facebook comments rolling out this month. Similar to the comment-limiting feature on Twitter, the new option gives users the chance to choose who can comment on posts, out of ‘Public’, ‘Friends’ or ‘Profiles and Pages you mention.’ Comments will be… Continue reading Facebook’s new feature to limit or turn off comments: what you need to know

Alternatives to Facebook for audience engagement and community building

The sudden decision by Facebook to remove news from their platform in Australia in February created huge collateral damage. Thousands of non-news organisations, from domestic violence hotlines to emergency weather channels and small arts organisations were caught up in the ban, losing temporary access to their pages and unable to post updates from their own… Continue reading Alternatives to Facebook for audience engagement and community building

How to launch a podcast group or community on Facebook

It’s no secret that podcasts are having a major moment right now, with more than 1.6 million Australians now downloading podcast content at least monthly. Podcasts are partly popular because they allow us to multitask. Unlike blogs and videos, you can consume podcasts while driving, exercising or cleaning. But there is something intimate about the… Continue reading How to launch a podcast group or community on Facebook