How to launch a podcast group or community on Facebook

It’s no secret that podcasts are having a major moment right now, with more than 1.6 million Australians now downloading podcast content at least monthly. Podcasts are partly popular because they allow us to multitask. Unlike blogs and videos, you can consume podcasts while driving, exercising or cleaning. But there is something intimate about the… Continue reading How to launch a podcast group or community on Facebook

Your guide to the new Australian social media laws

The devastating terror attack in Christchurch, New Zealand put social media at the centre of the terrorism debate. The alleged perpetrator brutally leveraged social media to document and amplify his rationale for the crime and the crime itself. The failings of social media platforms to identify and remove the violent content in a timely manner… Continue reading Your guide to the new Australian social media laws

Tips for building community with Facebook groups

Although Facebook groups are a relatively new addition to the tools and platforms used to build online communities, they are already proving popular with brands keen to foster more peer-to-peer engagement with their networks, rather than social marketing “at” people one way via a Facebook business page. The most successful online communities in the world… Continue reading Tips for building community with Facebook groups

The risk of solo community management

Does all your company’s social media sit with just one Community Manager? Cue the alarm bell! The 2018 Australian Community Managers Career Survey showed that 38 per cent of organisations have one or fewer people dedicated to managing their always-on social channels. Which – aside from one exhausted Community Manager – also means your company… Continue reading The risk of solo community management

Are you showcasing diversity on social media?

From guest author Margot Alais You don’t realise how important inclusive imagery is, until it smacks you in the face. Growing up and simultaneously struggling with my sexuality, it was hard for me to conceptualise who I was, or where I fit in, because I had next to no representation of gay women—did feminine lesbians… Continue reading Are you showcasing diversity on social media?

Facebook Groups – What, Why, Who?

Guest post by Tim Hanslow  We’re all familiar with Facebook groups, those little walled-off corners of the internet where conversations hinge around a topic. But how do you get the most out of them? And what should you watch out for? Let’s get into it. Group Types Facebook groups can be one of 3 types:… Continue reading Facebook Groups – What, Why, Who?

The best April Fool’s Day pranks on social media – 2018

The best April Fool’s Day pranks on social media – 2018 Another year and another April Fool’s Day! Here are some of the best April Fool’s Day pranks for 2018. Sea Life Sydney Aquarium We’re all for hot desking, and Sea Life Sydney Aquarium announced that they are providing staff with the option of a… Continue reading The best April Fool’s Day pranks on social media – 2018

6 times social media made the world a better place

Sometimes it can feel like it’s tough to make a real difference in this big old world of ours. With the rise of social media, it can feel even harder to make a difference. We can see causes online, and hit ‘like’ – but we’re not sure if it’s actually making a difference. This ‘liking’… Continue reading 6 times social media made the world a better place

The best April Fool’s Day pranks on social media – 2017

The best April Fool’s Day pranks on social media – 2017 It’s that time of year again when you can’t trust anything you read on the internet, here are some of the best April Fool’s Day pranks from 2017. Virgin Australia You can’t go wrong with doggos! Virgin Australia delighted with their Canine Cabin Crew prank. We… Continue reading The best April Fool’s Day pranks on social media – 2017

5 Great Australian Online Sports Communities

So what are some of Australia’s biggest sports communities? We’ve gone through and picked out some of the biggest and best in the nation. While social media plays a large part in the generation of online communities in Australia, forums and sporting websites have had a large impact in building amazing engaging sporting communities in… Continue reading 5 Great Australian Online Sports Communities