What you need to know to plan great content over the Summer Break

by Erin Tierney November 29, 2016

Just because your office is shutting down doesn’t mean your content should. We’ve come up with some key dates and themes to help you create and plan great content over the summer break, fill out your social media content calendar and save you time. These dates will help you think outside the box and create interesting and relevant content for your customers. Make sure you read the tips and considerations which will help shape both your content and your risk and response plans.

Random Facts about December/January:

  • December comes from the Latin word ‘decem’ for ten, since it was the tenth (and last) month in the old Roman calendar.
  • Nobel Prizes are awarded in December.
  • January originally was 30 days, until Julius Caesar added the extra day in 46 B.C.
  • January 1 is the furthest away and closest day to December 31.

Key themes:

  • Decembeard – once you’ve grown that Mo, it’s time to focus on the beard in December, raising money for the fight against bowel cancer.
  • The cricket season is upon us, with the international touring teams visiting for the summer, and the Big Bash League kicking off in December. A great chance to position your summer message with a play on the long days watching test cricket.
  • Kids are out of school the week before Christmas around the country, and typically don’t go back until after Australia Day, so there’s plenty of chance formulate some “Boredom Busters” if applicable to your brand.
  • End of December/Early January is when most Australian’s take their holidays, enjoying time outside with family – messaging should be fun, festive and light, reflective of the summer days.


Date Event Ideas & Content Considerations & Issues
1 December World AIDS Day Held internationally on Dec 1, World AIDS Day raises awareness on the issues surrounding HIV and AIDS. It was the first ever global health day. A good day for government health departments, and other NFPs to remind the community of the importance of AIDS in the community.
3 December International Day of People with Disability Focused on increasing public awareness, understanding and celebrating the achievements of people with a disability. A day to avoid unless you need to – such as a NFP organisation.
5 December International Volunteer Day A day for volunteers and volunteer organisations to celebrate the hard work and to showcase the difference they make. A must day for those NFP organisations to tell the world of the great work they do in the community thanks to their volunteers! Also a day for companies to showcase their employees who volunteer their time outside the office.
9 December Christmas Card Day Make sure you send out those Christmas Cards on this fun day! Stationary & gift brands, as well as postage/shipping companies can highlight the day to remind everyone to send their Christmas goodies!
10 December Human Rights Day Today is a day to stand up for someone’s rights, whether it be a refugee or migrant, disability, LGBTIQ, woman, child, any other minority or anyone else at risk of discrimination or violence. A day to avoid unless you need to – such as a NFP organisation.
16 December Chocolate Covered Anything Day Do we need a reason to like this day? Let’s just celebrate anything covered in chocolate! A great day for those in the hospitality industry – let’s hear your best chocolate covered something!
24 December (to 1 January 2017) Chanukah (Festival of Lights) Chanukah (or Hanukkah) is a Jewish holiday commemorating the rededication of the Jewish temple. It spans across eight days and nights, with a candle lit for each night. While Chanukah is not quite largely mentioned outside the Jewish community, if you’re a NFP or government agency it’s a good way to promote inclusion across the festive season.
25 December Christmas Day Celebrating peace on Earth & goodwill, Christmas Day is an important landmark in Australian content. A great day to wish your community a Merry Christmas, not a good day to push a sales message out!
26 December Boxing Day Australians hit the post-Christmas sales, check out the biggest release movies of the year and recover from festivities. Obviously a key date for those in the retail sphere, but it’s also an opportunity for wellness organisations.
31 December New Year’s Eve Celebrate the end of the year – a good excuse to reflect on a year that’s passed. Promote engagement amongst your audience by reliving 2016 through ‘best of’ lists, or towards 2017 with predictions.
1 January New Year’s Day It’s a new year, and an open book! The new year is fresh and the traditional setting of goals and resolutions occurs. What a great day to get behind your audience and show your support in them starting fresh and setting those new goals?
9 January World Nerd Day Where would we be without “nerds”? Celebrate the advances that the world’s “nerds” have done to your industry Keep the post upbeat and fun, we’re about celebrating “nerds”, not putting anyone down!
11 January Clean Up Your Desk Day It’s a new year, and generally you’re coming back into work – why not start it off with a clean desk? Look to this day as a fun, behind-the-scenes content post celebrating returning the work!
15 January World Religion Day This day is observed in 80 countries, this day is to foster interfaith understanding and harmony by promoting the common elements across all religions. Definitely one day not to go near unless you have cause to such as religious organisations.
17 January Ditch New Year’s Resolution Day Typically the day where people give up their resolution! Focus on encouraging your audience to keep building on their resolution!
26 January Australia Day A day to celebrate what’s great about being Australian, and the country itself. This day must be treated with respect, with all
28 January Chinese New Year 2017 is the Year of the Rooster, representing confidence and resourcefulness. This will be the year of a Fire Rooster – also bringing strength, persistence, enthusiasm & creativity. Many Australians celebrate Chinese New Year, and should be recognised where appropriate.


December & January dates in history

  • Napoleon Bonaparte was crowned Emperor of France on 2 December, 1804.
  • Walt Disney was born 5 December, 1901.
  • The U.S Naval Base at Pearl Harbour in Hawaii was attacked by Japanese aircraft on 7 December, 1941.
  • 8 December, 1987 was the day that John Lennon was assassinated in New York City.
  • Swedish chemist Alfred Nobel died 10 December 1896, and left his estate to be used for awarding people who have made valuable contributions to humanity.
  • 10 December, 1948 was the date that the General Assembly of the United Nations adopted and proclaimed the Universal Declaration of Human Rights.
  • Our good neighbour in New Zealand was discovered by the Dutch Navigator Abel Tasman on 13 December, 1642.
  • Women in Britain were able to vote for the first time in a general election on 14 December, 1918.
  • Ludwig van Beethoven was born 16 December, 1770.
  • Vincent van Gogh cut off his left ear on 23 December, 1888.
  • The Commonwealth of Australia was founded on 1 January, 1901.
  • The sarcophagus of Tutankhamen was found by British Egyptologist Howard Carter on 3 January, 1924.
  • Elvis Presley was born 8 January, 1935.


These are just a few of many dates for December and January, if you wanted to you could cover off almost the entire month with event-based content. If you’re after other days to fill in gaps for your content calendar you can check out these sites:

Australian Government – Cultural and Religious Dates

Australian Government – Environmental Dates

Australian Government – Health related Dates

Australian Sporting Calendar

Our Community – Australian NFP Calendar

Time and Date: Fun, Wacky and Trivial Holidays

UN – International Days