Facebook Reveals A Community Opportunity To Brands
Brands don’t need to spend big dollars to use Facebook to engage customers…
That thing fundamental to community and missing in most social media — many-to-many conversations.
Facebook’s push messaging has dwindled to a near zero organic reach rate, which has demanded brands increase their budgets to reach their audiences.
The fact that brands can now foster active and thriving spaces that don’t require the advertising budgets of pages is a huge opportunity. But don’t get carried away — you’ll need to divert that money into active community management!
The newest development will allow pages to interact with groups as pages, rather than a personal profile which is the current option and not viable for most organsations.
Whilst Facebook groups are currently very limited in their features, we can expect this to improve, with the much-needed ability to create sub-sections or sub-forums coming soon. In January Social Media Today reported that some groups had the ability to have sub-sections, seen here but we’re yet to see that appear in our much-loved Australian Community Managers group – ping Facebook!
Tips for starting a group
It’s not something to jump into without careful consideration. If you let the group grow rapidly without the right governance in place you’re in for a challenge.
Here are our tips for establishing a Facebook community:
Originally published on B&T.
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