What you need to know to plan great content in October 2016
What you need to know to plan great content in October 2016

What you need to know to plan great content in October 2016

What you need to know to plan great content in October 2016 We’re hitting the tenth month of the year, and creeping closer to Christmas and the end of the year. The weather warms up, the Spring Carnival racing season starts and the football finals are done. We’ve come up with some key dates and themes […]

29th September 2016

What you need to know to plan great content in October 2016

We’re hitting the tenth month of the year, and creeping closer to Christmas and the end of the year. The weather warms up, the Spring Carnival racing season starts and the football finals are done. We’ve come up with some key dates and themes to help you create and plan great content, fill out your social media content calendar and save you time. These dates will help you think outside the box and create interesting and relevant content for your customers. Make sure you read the tips and considerations which will help shape both your content and your risk and response plans.

Random Facts about October:

  • It is one of the seven months that contain 31 days.
  • It was the eighth month in the old Roman calendar, and still retained it’s name after January and February were added.

Key themes:

  • Daylight saving hits the majority of the country on 2 October, don’t forget to move the clocks forward!
  • Don’t forget the labour day long weekend with a public holiday in ACT, NSW and SA on Monday 3 October.
  • On the charity front, October turns pink for Breast Cancer Awareness  and it’s also Mental Health Month in NSW, with Mental Health Day falling on 10 October.
  • Halloween is becoming more and more popular in Australia. The most common misconception is that it’s a US holiday, however the day itself has Gaelic and Welsh influences and can be attributed to a three-day festival, celebrating those recently departed.
  • Rosh Hashanah and Al Hijra/Muharram signify New Year in both Jewish and Muslim religions. Both celebrations occur on the 2 October.
  • Diwali is on the 29 October, where Hindu, Sikh and Jain faiths celebrate the victory of good over evil, light over dark and knowledge over ignorance.
  • National Nutrition Week is 16 – 22 October, with the theme of the “Try for 5” serves of vegetables. It also covers World Food Day in the same week (16 October).
Date Event Ideas & content Considerations & Issues
1 October International Day of Older Persons  A great time to create some content celebrating family, to celebrate achievements of older generations. You can look to historical events and fashions for some interesting content. Australia has a large, aging population so don’t disregard this important audience online.
4 October World Animal Day There are so many animal welfare and environmental groups you might partner with, or you might be in the industry yourself. Be careful not to share pics of cute puppies if there’s no relevance for your audience.
5 October World Teachers Day It’s one day to acknowledge those who make such a big impact on our lives. To all the teachers out there, thank you and enjoy World Teachers Day. Everyone remembers a special teacher that made an impression on them, and today is the day to acknowledge teachers around the world.
7 October World Smile Day Do you have a staff volunteering program that makes others smile or is your brand otherwise doing things that give you the opportunity to do some random acts of kindness? Consider the risks around your brand and if there might be complaints about you smiling if you’ve made people frown.
7 October Odd Socks Day Odd Socks Day reminds everyone that we all can have an odd day, and helping to reduce the stigma of mental illness.

A great day for those in the Mental Health industry, and a chance to take “behind-the-scenes” pictures

Ensure you have the right response and escalation plans in place to help those who may be struggling and need support.
10 October World Mental Health Day “We promise to find something to smile about once a day”. Do you have a #MentalHealthPromise to make on Mental Health Day? This is a good opportunity to engage around an important topic with your staff or consumers. Ensure you have the right response and escalation plans in place to help those who may be struggling and need support.
11 October Headspace Day The inaugural Headspace Day. Do you work with a youth brand or in the health or mental health space? If so this is a great opportunity to support Headspace. The theme is “Access All Areas”, with the idea to create a community event that is supporting young Australians. A great day to promote partnerships with headspace.

Again, have response and escalation plans in place to help those who may be struggling and need support.

16 October World Food Day There’s no better excuse to indulge in some delicious and/or food in celebration of World Food Day! Everyone loves #foodporn photos. If you’re in the nutrition, health or wellbeing space it’s a great opportunity for some themed content. 2016’s theme is “Climate is changing. Food and agriculture must too”.  Know your brand’s sustainability practices and make sure you’re not going to cop flack for them if you include this date.
21 October Pink Ribbon Day Women are an important online audience. If they’re your target demographic see what you can do to get involved with awareness or fundraising around women’s health and breast cancer. It’s a sensitive topic so approach it carefully and from an altruistic perspective.
24 October United Nations Day On United Nations Day it’s a timely reminder that we need to take action on the issues confronting humanity. Don’t go there unless you have good cause to.
25 October National Kidsafe Day Raising awareness for unintentional childhood injuries and their prevention. A great time to cover if your audience is parents and families. Be on the lookout for any product recalls or other issues that may effect your community around this event.
29 October Internet Day How would we survive without it. At Quiip we’ll be celebrating our work and our ability to have a team distributed around the world. How does the internet impact your audience and brand? Service providers beware of outages if you’re celebrating! Trolls will revel in any minute fail on your part.
31 October Halloween Eat, drink and be scary! What a great occasion for a little dark humour and fun. While the holiday is seeing an increase in popularity in Australia, we still aren’t in the clear for everyone to post about the holiday. Food and entertainment industries will do well today as well as those with appropriately themed events or products.

Random October facts and dates in history

  • Australia’s first University, University of Sydney was opened on the 1st of October 1850.
  • On the 12th October 2002, Bali was targeted by terrorist bombings killing 202 people including 88 Australians. This is the most deadly terrorist act in Indonesia’s history.
  • Mary MacKillop canonised as Australia’s first Saint of the Roman Catholic Church on the 17th of October, 2010.
  • On the 20th of October 1973 our iconic Sydney Opera House was was formally opened by Queen Elizabeth II.
  • The 21st of October 2014 saw the death of Gough Whitlam, 21st Prime Minister of Australia, and celebrated politician.

Need Some Extra October Dates?

These are just a few of many dates for October, if you wanted to you could cover off almost the entire month with event-based content. If you’re after other days to fill in gaps for your content calendar you can check out these sites:

Australian Government – Cultural and Religious Dates

Australian Government – Environmental Dates

Australian Government – Health related Dates

Australian Sporting Calendar

Our Community – Australian NFP Calendar

Time and Date: Fun, Wacky and Trivial Holidays

UN – International Days

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About the Authors

Erin Tierney

Community Manager

I love working with communities full of passionate fans, who are completely engaged and switched on.

Dan Stork

Community Manager

I am a passionate digital marketer and graphic designer, with experience including content production, social media strategy development and community management.