What we read this month – January 2015
What we read this month – January 2015

What we read this month – January 2015

Without further ado – the best social media and online community management reads we’ve enjoyed in the past 31 days! Community management: Focus on the relationship, not the transaction A story about customer service done wrong, and a lesson for all community managers on how to create and keep loyal customers. How to successfully build a community […]

1st February 2015

Without further ado – the best social media and online community management reads we’ve enjoyed in the past 31 days!

Community management:

Focus on the relationship, not the transactionwhat-we-read-square
A story about customer service done wrong, and a lesson for all community managers on how to create and keep loyal customers.

How to successfully build a community around your startup
One man startup machine Pieter Levels explains how he got remote workers interacting with his latest venture to help them find work – and work out where to live.  Valuable tips for anyone trying to build an online community.

Social media marketing:

Why ‘viral’ is a poor social media strategy
Any digital marketer has been asked to ‘make a viral’ – this article sums up what’s wrong with that request and just how to respond to it!

Social influencers and the law – where does it stand on disclosure?.
Paying off influencers in secret? Here’s how the law is catching up. Excellent analysis by solicitor Stephen von Muenster of recent cases involving ‘cash for comment’ in social media.

Measurement:
A mile wide, an inch deep.
Great piece from Evan Williams, co-founder of Twitter: “Number of users is important. So are lots of other things. Different services create value in different ways.”

Future of work:
Zappos says goodbye to bosses
The shoe company is famous for doing things differently. Why have they decided to change the organisational chart to ‘flat as a pancake’?

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