Social Media News - April 2017
Rocket ships on Facebook, live streaming news on Twitter and desktop uploads on Instagram. Read on for all the latest social media news.
You may have noticed a Rocket Ship on your Facebook mobile feed in the past month, sadly it is not a secret invite to a space program but another Newsfeed option offered by Facebook. As reported by Mashable last month this feed is ‘tailored to your interests’ but only features stories from Pages you have not already liked. In the era of fake-news and bubble politics perhaps it’s not a bad idea to be looking outside of our own planets/bubbles with this Rocket Ship feed?
In an attempt to further reduce harassment and revenge porn, Facebook has launched a new set of tools and technologies to prevent the sharing of such content. This includes a new way of reporting and reviewing content as well as an advanced imaging matching technology that will scan images shared in Messenger, Groups and Feeds to ensure they do not match the reported content.
Facebook has announced new tools for Ads called Delivery Insights and Estimated Daily Results. Estimated Daily Results takes into account budgets, audiences and placements to give more detailed estimates on results while according to Facebook, Delivery Insights “features an updated interface that provides in-depth auction metrics and guidance for interpreting fluctuations in performance. The tool displays trends in an ad set’s impressions, amount spent, results and cost-per-result as well as auction metrics to explain those trends.”
Mid-April Facebook announced their new VR Messenger space, aptly titled, Spaces. The space is similar to a virtual chat room in which you can customise an avatar, doodle, use filters and use all normal chat and video chat options.
CNBC has reported that Facebook is testing a new free version of Workplace, titled Workplace Standard. The paid version will be renamed to Workplace Premium. This is swift and bold move against market favoured Slack and ageing Yammer.
Twitter, in conjunction with Bloomberg, has announced a new 24/7 live news streaming service due in Aug/Sept as reported in the Wall Street Journal. According to the WSJ the channel “will be made up of live news reporting from the news outlet’s bureaus around the world, as well as a curated and verified mix of video posted on Twitter by the social-media platform’s users.”
Twitter has also announced in-stream video ads. This includes pre-roll and mid stream ads and will add another strong tool for digital marketers utilizing the platform.
Everyone’s favourite internet villain Martin Shkreli has had his Twitter account deleted by Twitter following an ongoing suspension for breaching harassment policies in January.
In an interesting move Instagram has finally allowed users the ability to post images from desktop, a feature long sought out by users and marketers. While this platform has been touted as a lower data option similar to Facebook Lite or Messenger it is the option to post from Desktop that really has users talking.
Instagram has also added further functionality to DM’s, Stories and Stickers. This includes new Geostickers, Selfie Stickers and the ability to send more interactive and engaging pictures and images in DM’s.
At the end of April Instagram announced the milestone of 700 million community members.
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