Social Media News – April 2018

by Dan Stork April 27, 2018

Facebook

What we learned from Mark Zuckerberg’s congressional testimony – AdWeek. A great wrap of the whole scandal from Marketing Land.

Facebook has updated its terms and conditions to skirt the new European privacy laws, moving more than 1.5bn users from their Irish base to its Californian office.

Facebook has added further monetization options for video on the platform.

Facebook now allowing users to appeal post removals made by the platform.

With the help of AI, Facebook is now allowing brands to target users based on their predicted behaviour.

 

Twitter

Twitter is a retailers playground according to this infographic by Andrew Hutchinson.

Twitter has updated their privacy policy ahead of the GDPR.

 

Reddit

Reddit now has as many active users as Twitter while also having higher engagement rates.