It’s an ever-evolving landscape out there in social media land! Here’s our wrap of social media news from August so you can stay on top of it.
In a win for Facebook advertisers, and a loss for your friends who want a free platform to also be free of ads, Facebook has blocked the ad blockers. AdBlock Plus and similar now no longer function when Facebook is accessed via desktop. The parties are now playing update tug-of-war, and when Facebook’s got more rope that means more desktop placements for advertisers.
You won’t believe what Facebook did next… tried to get rid of the amount of clickbait in your news feed. A new algorithm change identifies commonly used phrases in clickbait headlines and reduces reach. Hopefully this means content writers will start leaning towards clarity over baiting.
An update to brand page design has been delivered, taking brand pages further from personal page design. Your profile picture and cover photo no longer overlap, so if you’ve been playing around with a clever design you might have to go back to the drawing board.
The world’s largest advertiser, Procter & Gamble, are shaking things up in their Facebook advertising strategy after finding that sales stagnated when their targeting was too narrow. When a set of Febreeze ads were opened from “pet owners and households with large families” to all adults sales increased. It just goes to show that we should all be testing ads with different audiences.
There’s a new button in town. Twitter’s message button can be embedded on your website so people can DM you without having to track you down on the platform. The button can be customised with a pre-filled message and by language.
Twitter is working hard to be a friendlier platform. In August it was announced that a further 235,000 accounts have been suspended for promoting terrorism, bringing the total extremist suspensions to 360,000 accounts over 2 years. In other Twitter friendly-fying news quality notifications filter aims to weed out bots, spammers, and other unwanted tweets, making twitter a nicer place to be.
Finally! We don’t have to get all confused when we try to zoom in on an Instagram photo. Pinch-to-zoom has now rolled out on iOS on both photos and videos.
Insty thinks it can go one better than Snapchat by suggesting stories to users. Snapchat has never recommended users, but Instagram will be doing just that at the top of the explore tab. Recommendations will be determined by a personalised algorithm. We wonder which accounts will be the most recommended?
Quiipees favourite content…
Captain America won the Olympic content race with their excellent gif series of superheroes smashing track and field events. Superhero Olympics sounds like something even us sports-allergic humans could get into!
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