Social Media News – February 2018
Social Media News – February 2018

Social Media News - February 2018

Facebook tests comment down voting and removes outdated ad metrics as usage declines, while Snapchat adds analytics and a landmark US ruling could change the way we look at social media copyright infringement in the future.

1st March 2018

Facebook

The latest figures show that Facebook usage is actually declining for the first time in ten years.

Marketing Today has reported that Facebook is removing 20 outdated ad metrics and adding methodology labels to help reduce the clutter in ad manager.

Rumours have been swirling that Facebook is testing a downvote button on comments, in a similar fashion to Reddit.

In welcome news for Community Managers and Social Media Managers, Facebook appears to be finally rolling account switching for Australian users.

Users who have signed up for 2FA Authentication on Facebook have reported receiving spam messages to push engagement on the platform.

Facebook adds further options for Group admins including colours and the ability to pin up to 10 posts.

 

Snapchat

As the backlash against the Snapchat redesign grows, many are signalling the end of the once lauded platform. Let’s be clear though, this wasn’t due to one tweet from Kylie Jenner.

In a move that would make Kylie Jenner happy though, Snapchat recently beefed up their analytics offering for creators and influencers.

Despite a tumultuous year for Snap Inc., they have reported strong growth and Q4 earnings.

 

Twitter

In a landmark case, a New York district court has ruled that Twitter Embeds could infringe copyright. The effect this could have for all platforms, in particular, rich media-based sharing platforms, are massive.

Twitter boasts strong engagement, as well as active user and revenue growth in their Q4 reporting.

 

General

A new revenge-porn bill has passed the Australian Senate, allowing for much larger fines for those caught distributing this material.

ABC discusses how Online Communities help to connect and support those living with illness.

A senior Australian police officer has stood down after his fake social media account was found to be posting extremely hateful and racist material.

Vero, an Instagram competitor launched in 2015, has shot to prominence this month – reaching the top position in both Apple and Google app stores.

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