Here’s a wrap of some of the best news about and around social media during the month of November.
Facebook has announced new tools for nonprofits that allows donations to charities without leaving Facebook. The changes will include a dedicated space on the page to collect donations and visibly track progress toward a goal. People will be able to easily share their donations with friends and all shared posts will include a ‘donate’ button so that any one who sees it can donate directly from the news feed. The new features are currently in beta testing with select partner organisations, however nonprofits interested in these tools can sign up for more information.
In the U.S. Facebook has launched Notify, an app that lets you control notifications from a range of different news, media and weather outlets. Notify is currently only available in the US on iOS, find out more at notify.co.
Facebook has confirmed that it is trialling search on individual profile pages. They are testing a very small pilot in the U.S. initially and have not announced any plans for an official rollout.
Big news for Social Media Managers this month is that Instagram is testing the ability to switch between accounts without having to log out. At this stage select members of the official beta testing group for Android have been able to access the feature. Visit Android Police for screenshots of the multiple account login feature.
Twitter replaced the favourite button with a like button. On its blog, Twitter said the favourite button, which appeared as a star icon, was confusing. The new like button appears as a heart and is also being added to Vine.
Google My Business launched a feature that allows business to set their holiday hours in advance. Previously you had to change your business on the day and then change it back. Now, you can schedule your Google My Business page to automatically change the hours for specific dates.
Google+ has had a makeover that puts Community and Collections at the centre of the social network with an interface that bears similarities to Pinterest. To see the changes you need to opt-in to the new version of Google+, click here for more info on how to give it a try.
Since 2013, advertisers have been able to buy Google ads on a viewable rather than served-impression basis, and Active View, Google’s viewable impression measurement technology, is available across display and video. Last month, YouTube announced it will open up to third-party verification. YouTube has approved Moat, Integral AdScience, comScore and DoubleVerify to report ad viewabiliy on YouTube starting in early 2016.
Pinterest announced Visual Search, which enables users to find items without text. The nifty feature lets you draw a box around an object that catches your eye. Pinterest will then show you more Pins just like it. According to Pinterest, the visual search tool is available for phone and desktop, but we couldn’t see it yet. No word on when we might see this in Australia.
What social media news has you most excited? What will have the greatest impact on your business?
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