What’s been going on in the changing, shifting, reconfiguring social media landscape? Get on top of the big news from September with our monthly wrap.
Now Facebook Messenger bots can go full salesbot, with the ability to sell products and services directly to customers in Messenger. Customers can ask their questions, be offered product options, choose and checkout without leaving the app.
In other Messenger news, another dimension has been bestowed upon us – instant video. It’s an in-chat live video streaming feature similar to Snapchat’s video calls. Rather than the usual video chat that fills your whole screen, instant video appears as a little window within your chat so you can keep typing to each other.
Well, this is a bit of a bummer… it turns out Facebook has been wildly overestimating average viewing time for videos over the past two years. A new metric is being developed to fix the problem, but the earlier estimating method likely inflated average time spent watching videos between 60% and 80%.
The Twitter update we’ve been rejoicing this month is the new character count rules. No more will photos, videos, GIFs, polls and Quote Tweets hog all our character count. Hooray!
A cool political twitter feature has been launched in the US – voter registration assistance via direct message. If American users send a DM to @gov they can get information on their state’s registration deadline and what they have to do to register.
Twitter users can now create a story through a collection of tweets published as a “moment”. They can be tweets by you, someone else, or a combination. This could be a great way to collate tweets about events, shout out favourite accounts, or share opinions on a given topic.
Snapchat’s getting spexy with their first hardware release, video glasses dubbed Spectacles. They’ve also rebranded the parent company to Snap Inc to go with the foray into wearables. With Spectacles on you can tap a button near the hinge to record 10 second bursts of first-person vantage video without holding up a phone like a sucker. And they actually look cool. Take note, Google glass.
Do QR codes need a second chance? The people of Snapchat think so, with “Snap to Unlock” ads starting to appear in ads for Universal Pictures film “The Girl On The Train”. With Snap to Unlock ads becoming a formal offering, it’ll be interesting to see how they’re used and whether the reinvention will be a successful one.
Custom keyword filtering is here to rid us of Instagram trolls – yay! The system will hide inappropriate comments before you even see them. To turn on the filtering system head to Options and select Hide Inappropriate Comments, then you can either use the default list of words or add in your own. This is a great addition for accounts that need to protect their followers from triggering language, such as mental health support services.
Lots of couples get together because they connect over music they love, so Spotify and Tinder are helping facilitate that. Tinder can now pull in your Spotify data to give you a list of frequently played songs from which you can choose a “personal anthem”, then find the fellow Beyoncé fan of your dreams.
Just for LOLs
What happens when you get confused on Reddit and seek relationship advice from a bunch of social media professionals.
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