Social Media News - June 2018
Teens leaving Facebook, brands cracking down on influencers and Instagram launches IGTV. Read on to see the latest social media news.
The Digital News Report has shown that young people are increasingly losing trust in Facebook and turning to WhatsApp, Instagram and other platforms for their news. This is corroborated by further research from the Pew Institue that states Facebook usage for 13-17-year-olds is down 71% from three years ago. YouTube boasted the highest usage rate by teens in the study.
Facebook launches Fb.gg to compete with gaming stream giant Twitch.
Facebook has started testing a subscription model for groups, allowing users access to exclusive content.
Instagram has launched IGTV, it’s longer form streaming area for users.
YouTube is launching a new Creative Suite to help marketers and video makers. It is focused on ‘delivering insights for brands.
Unilever has announced a crackdown on influencers using bots and buying likes. Other large companies and brands will surely follow suit.
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