Social Media News - October 2017
Facebook changes how pages are shown in the Newsfeed and launches split testing, Instagram makes ad changes and Twitter launches their new ad transparency centre. Read on to find out more.
As reported by TechCrunch, Facebook has continued their ongoing quest for world domination, recently testing ‘work histories’ as an obvious move against Linkedin.
This month the internet was aflutter with the discussion of changes to the Explore Feed and how we see pages in our feeds. This prompted Facebook to post the following video explaining how News Feed algorithms work in further detail.
Facebook finally rolled out split testing for ads, with its new Test and Learn options in Ad Manager.
Community Managers are starting to see some positive changes roll out through Facebook Groups following on from the addition of analytics earlier this year. This month Facebook has added welcome message prompts, badges and member profiles as well as various other changes and controls.
At the very start of the month, Instagram rolled out the poll feature for its stories, allowing users to conduct polls and see real-time results within their stories.
Marketing Land reports that the Instagram ad panel has been updated to dynamically change colour as to best represent the content it is paired with.
Twitter announced the addition of the Happening Now module which highlights real-time discussion for users.
Feel the roar of the crowd, no matter where you are.
— Twitter (@Twitter) October 10, 2017
Twitter also announced their Advertising Transparency Centre “to dramatically increase transparency for all ads on Twitter, including political ads and issue-based ads”.
Buzzfeed also reported that Twitter was releasing a Bookmarks feature to help keep track of tweets.
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