Social Media News in October
Social Media News in October

Social Media News in October

What’s been going on in the changing, shifting, reconfiguring social media landscape? Get on top of the big news from October with our monthly wrap.

5th November 2016

What’s been going on in the changing, shifting, reconfiguring social media landscape? Get on top of the big news from October with our monthly wrap.

Facebook

Is Facebook just trying to be the whole internet now? With the launch of utility features, US users can now order delivery food, buy movie and event tickets, request appointments and get quotes for services without ever leaving the site. We’re yet to find out when those of us in different locations will be able to embrace the lazy.

The masterminds at Facebook are no doubt aware that there are plenty of workplaces that frown upon employees being on the site during office hours. They’re capitalising on this with Workplace – an enterprise communication tool along the lines of Yammer and Slack.

Up to this point the only advertising we’ve seen in Facebook groups has been spam posts about fake jobs. You may have noticed more official ads starting to pop up as Facebook tests ads in Australia, Canada, Ireland and New Zealand based groups. These ads are targeted based on group topic and individual group member identities.

Publishers using Facebook’s instant articles will now be able to make their content even richer by including 360-degree photos and videos. It looks like this is a feature that will be seeing further interactive developments in coming months.

Twitter

It’s time to say goodbye to Vine. Twitter announced that they’ll be closing the 6-second looping video platform over coming months. News of Vine’s closure goes hand-in-hand with Twitter’s other sad news – that they’ll be laying off 9% of their staff worldwide due to declining profits.

A recent study found that 67% of daily Twitter users utilize the platform for customer service, but 93% of brands are not responding sufficiently to customer service enquiries. That’s a lot of missed opportunities. Check out the brands that are killing it, and the brands that are flailing.

Instagram

Instagram is stepping up its user care game – especially in the teen and young adult demographics that make up its core user base. If you see a friend post something worrying such as references to self-harm, suicide, or an eating disorder you can now report it anonymously and they’ll receive a notification that someone is worried about them with help options – their national crisis hotline number, suggestion to talk to a friend, and self-care tips.

Other stuff

Have you ever wondered who trolls are and why the hell they behave so infuriatingly? This article from triple j’s Hack provides a bit of insight into why trolls get a kick out of causing conflict. The answer is the key to the best advice for internet citizens: don’t feed the trolls.

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