Whether we realise it or not, when we join an online community we make choices about our identity. When those choices are confused, or removed altogether, things can get messy. This was a lesson learned by World of Warcraft owners Blizzard Entertainment earlier this month, when they announced to their users that they’d be introducing the
Jul 19, 2010
Jan 19, 2010
Community management in 2010: my perspective
There were a lot of interesting predictions for 2010 in the social media space pertaining to community management. One of my favourite quotes was “Regardless of whether or not you have a digital strategy – you have a digital strategy” (sorry don’t have attribute, I believe it was Sebastian Gard?). Social media: a must have