Julie Delaforce

General Manager

Meet Julie Delaforce

An insightful operator with close to a decade’s experience in the digital space, Julie is a specialist in social media and online community strategy, content, governance, communications, measurement, monitoring and analytics.

Julie has worked across a range of sectors including entertainment, government, health, Not-For-Profit, FMCG and financial services and has significant experience working with high-risk and regulated industries and organisations.

Julie has worked with Quiip since 2011, extending her capability to Senior Community Manager and Strategist in early 2013 before being appointed General Manager in May 2014.

She has led community management accounts for Quiip clients including SEEK, BCNA, Cancer Council NSW, realestate.com.au, Cbus, Nuix, DDB, AMP Capital, ReachOut, and Network TEN.

An engaging trainer, Julie has delivered training programs to social media and community managers for organisations including NSW Department of Family and Community Services (FaCS), NRMA, Coca-Cola Australia and 60 Minutes.

Prior to joining Quiip, Julie was Social Channels Manager at Westpac where she played a key role in Westpac’s ranking as the most engaged Australian financial services brand in 2012.

Julie’s wealth of digital and corporate communications experience includes working with major brands Nestle, Diageo (Johnnie Walker), uBank (National Australia Bank) and Paramount Pictures. She has held roles as Head of Marketing and Communications for an online start-up; Online Community Manager with global advertising agency JWT; online community specialist roles for Network PR and BubHub; and Online Content Production at ninemsn.

Julie contributes to further understanding of the role of online community management and social media as Community Manager for the Australian Community Managers’ Facebook Group of more than 2,000 community managers, a role she has undertaken since January 2013. Julie is also a regular contributor to a range of media outlets and is a sought after speaker.

Based in Sydney, in her spare time, Julie enjoys spoiling her cats, roller derby, arts and crafts, reading, and learning.

Projects Julie Delaforce has worked on

Network Ten

Community Management & User Generated Content Moderation

Who doesn't love a good TV show? We provided social media support for The Bachelor, which received acclaim for its use of social media. We've also provided out-of-hours community and risk management for the Olympic Winter Games (Sochi 2014).

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CBUS Super Fund

& Community Management

Quiip helped launch and manage Cbus' Facebook presence, targeting key member demographics for the building and construction industry. This included developing a full moderation guide and contributing to content development and promotion.

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Meet the team

Alison Michalk


I'm the CEO and Founder of Quiip, a global leader in online community management and moderation services.

Julie Delaforce

General Manager

I'm a specialist in social media and online community, and I make sure everything is better than expected.

Lauren Piro

Team Lead & Community Consultant

I'm one of Quiip's most versatile, experienced community managers and a talented copywriter.

Larah Kennedy

Team Lead & Community Consultant

I grow big communities, develop interactive Facebook apps and manage social advertising campaigns.

Kellie Barnes

Senior Community Manager

I help small businesses understand how to use social media in their marketing strategy.

Dan Stork

Community Manager

I am a passionate digital marketer and graphic designer, with experience including content production, social media strategy development and community management.

Rachel Beaney

Senior Community Manager

I am a social and digital media specialist, fluent in the generation of engaging content, community management, and social media analysis.

Erin Tierney

Community Consultant

I love working with communities full of passionate fans, who are completely engaged and switched on.

Lani Bagley

Community Manager

I'm a social media and community manager, copywriter, and online content creator.

Danielle Schwerin

Community Manager

I am a career communicator and avid believer in the two-way-conversation between organisations and their communities.

Jay Batten

Senior Community Manager

I constantly strive to achieve, and love learning, mentoring and educating others about all things social media.