||Tips & considerations
||The Golden Wattle is Australian’s national floral emblem and is the day that celebrates the spirit of being Australian – the good humour, fairness and resilience that we all have. Brands that support flora conservation in Australia can use this day to promote their efforts, tourism companies can highlight our amazing flora and Australian-owned brands can link to the Australian spirit on this day.
||A great day to show appreciation for all the Fathers out there. Don’t go there unless there’s relevance for your brand.
||International Day of Charity
||Charity is generally a standard part of a company CSR, and most audiences are aware of this fact. Rather than promoting your company’s ties to charity, focus on the work that your chosen charity is doing, and encourage your audience to find out more about them.
||Read a Book Day
||Who doesn’t love a good book? If you’re in the book or education industries, what better way to promote reading than showcasing a range of your all-time favourite stories? Or better yet, ask your audience to share theirs!
||R U OK Day
||It’s a conversation that can help change a life, and for those in mental health fields the day attracts an understanding that helps chip away at harmful stigmas. If you’re going to post content about RUOK Day, make sure you have a relevant response system in place, and direct those who may need assistance to the right place.
||World Suicide Prevention Day
||Suicide can touch every single one of us, and with that World Suicide Prevention Day was created to not only raise awareness but to create positivity in the community. Similar to R U OK Day, a response system has to be in place for content surrounding World Suicide Prevention Day.
||International Literacy Day
||A great day for those in the education sector. Celebrate all things education or bring awareness to causes that improve literacy in developing nations.
||Positive Thinking Day
||The glass is half full today! Laugh or do a nice deed for someone else. A great one for those in mental health or anyone with audience members under stress. This promotes the idea that all it takes is one positive thought.
||Australian Citizenship Day
||Australia has a rich history of migration, and has contributed to many successes of the country. Today is a day to reflect on what it means to be an Australian. Does your company have a proud new citizen in it’s ranks? Perhaps you’re an overseas brand with newly laid foundations down under? This is a great way to showcase your employees and what it means to be an Australian citizen, or what it means for the company to be in Australia; and promote the diverse nature of Australia.
Tip: Be prepared to deal with racist comments. Stand firm on your position and send them on their way!
|17 September (to 3 October)
||Everyone seems to celebrate Oktoberfest, but realistically unless you’re company is in the hospitality and food & drink industries, or is German then there’s little to promote. Keep your Oktoberfest posts under wraps to avoid confusing your audience.
||Talk like a pirate Day
||Ye be talking like pirate’s aye? A fun day when everyone is encouraged to unleash their inner pirate. Relevance is still key here – so find the angle that brings your company together with what audiences associate with pirates and go for gold.
||International Day of Peace
||Promoting the strength of everyone working together to achieve global unity, content surrounding the International Day of Peace should show what your company, or employees, are doing to contribute to global harmony. Like Australian Citizenship Day be prepared for negative responses, have an action plan in place to deal with it.
||World Car-Free Day
||Do your employees get to work via public transport, walking or riding a bike? Today is a great day to document how some of them get to work with UGC.
||Queen’s Birthday – WA only
||Western Australia picks up a long weekend this month thanks to the Queen’s Birthday. Perfect time to promote activities across the entire weekend! If you’re in the customer service industry make sure you let your customers know updated trading and service times.
||World Tourism Day
||Today is the day to celebrate the beauty of the world. If you’re in the tourism sector it’s a great day to spread the word about the importance of tourism to our country’s values. Show off all of those amazing images and encourage your audience to share theirs!
||International Coffee Day
||A great day for FMCG, hospitality and ALL community managers! Do you have a favourite coffee drink, a different way to drink it or a coffee related joke? Today’s the day to tell it to the world and perhaps also send a couple of cups to your community manager for their hard work.