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Celebrating 15 years of connecting and protecting communities online

by Maddie Duke June 12, 2025

This month, we’re celebrating Quiip’s 15th birthday! Join us as we mark this major milestone and reflect on the impact we’ve had, what we’ve achieved, and where we’re headed.


From a pioneering idea to industry leader

Founded in 2010 by CEO Alison Michalk, Quiip began as a small, remote-first agency with a vision to transform community management practice and advocate for safe, inclusive and meaningful digital spaces.

Recognising an urgent need for expert guidance in the face of social media growth, Quip emerged at a pivotal moment – when businesses and organisations were just beginning to understand and navigate the opportunities, challenges and risks of online communities. 

Today, Quiip is a team of over 25 community management specialists working with leading brands and organisations to deliver world-class community management services in Australia and internationally. And we’re still proudly remote-first!

Our proudest moments

Over the past 15 years, Quiip has helped shape the community management industry, delivering best practice moderation, community building and consulting services in Australia and beyond. 

A few of our highlights include:

  • Becoming one of Australia’s first 250 certified B Corporations
  • Supporting community professionals by co-founding initiatives like Swarm conference, State of Community Management report and Australia’s first network for community managers.
  • Growing our team with our first international hires
  • Donating over $150,000 to not-for-profits through initiatives such as Pledge 1% and an employee charity-matching program
  • Launching an Employee Share Ownership Plan
  • Developing our impact roadmap with a goal to leave a positive impact on people and the planet.

“We’ve been fortunate to work with clients and collaborators who truly value the power of community. Their trust and shared purpose have enabled us to create meaningful impact, supporting both the growth of their organisations and wellbeing of their communities.”
Alison Michalk, CEO.

Looking to the future

As the digital landscape continues to shift, Quiip is continuing to transform its approach, remaining platform-agnostic and purpose-led. From the rise of decentralised platforms like Bluesky to the renewed popularity of forums and the need for safer online spaces for young people, we’re actively adapting to meet the needs of online communities. 

We’re keeping a close eye on the impact and effectiveness of AI in community management, while staying grounded in a human-led approach and best practice community building. The team has also expanded our services to include community management of customer review sites, app stores and review communities, enabling best practice customer care and reputation management.

“This milestone is a testament to our incredible team, long-standing partners, and the communities we’ve helped shape. I’m curious and energised about what the next 15 years will bring. We’re committed to responsible business practices and continuing to build spaces online where people feel seen and supported.”  
Alison Michalk, CEO

​​Quiip is looking forward to the next 15 years – and evolving with the technology, trends and communities that will shape our collective online future. 

Thank you for being part of our journey!


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If you’re interested in our social media & online community management services, our B Corp certification or impact activities, we’d love to hear from you! Please get in touch.