NSW Health

by Alison Michalk August 9, 2018

NSW Health

Advanced Training and Workshops, Community Management, Content Creation, Online Community Strategy Development, Online Moderation Partnership, Risk Management, Social Media Monitoring and Support for Volunteer Moderation Team

NSW STIPU engaged Quiip to provide online community strategy and community management for Play Safe, a sexual health website for young people providing information on safe sex, condoms, STIs, testing and treatment. The goal of the website and community is to reduce STIs in young people (15-29) in NSW by increasing STI testing and use of condoms.

Key deliverables:

For Play Safe, Quiip delivered a full community strategy and governance, community management and moderation, social media management and moderation, social media content creation, influence reach and outreach, blog content creation and a social licensing report.

Key achievements:

Quiip helped launch the Play Safe community, trained a team of volunteer youth moderators, grew Play Safe’s Facebook audience by 90% in two months, delivered six months of content, and is nurtured the Play Safe community through its establishment phase.

A key challenge in the development of the Play Safe forum has been to ensure effective management of risks and to reassure more risk-adverse stakeholders. Quiip anticipated and proactively managed this, consulting with all key stakeholders at project commencement and kicking of the project with a risk identification and mitigation workshop. They met regularly with stakeholders throughout the development phase to take them on the journey and developed comprehensive project documentation, including a risk strategy that ensured all risks were being effectively managed and all stakeholders were confident and happy.

Gemma Hearnshaw
Health Promotion Resources Program Manager, Play Safe