Mentoring and Training, Content Planning, Social Media Strategy, Governance and Consulting.
Take 3 for the Sea is an award-winning Australian-based charity helping to reduce the impacts of plastic pollution in our oceans.
Quiip worked with Take 3 for the Sea in a pro bono capacity to develop a social media strategy that defined goals, audiences, content pillars and channel approach for their social media efforts.
Larah Kennedy
Dan de Sousa
Objectives
Take 3 for the Sea were looking to develop a strategic approach that would support the growth of their global movement via social media.
Challenges
As a not-for-profit with a small team, Take 3 for the Sea needed a social media strategy they could implement and maintain with minimal budget and resource. In a crowded online sector, with limited practical experience of emerging social media channels, the need to communicate the key elements of their movement effectively was critical.
Solutions
Using our proprietary social media/community-building framework, Quiip worked with Take 3 for the Sea to establish all the key components for building a successful social media strategy. Quiip facilitated a strategy workshop using our established CORE methodology, which provides an efficient way to make decisions on key aspects of the social media strategy with key stakeholders in the room.
Quiip then used the information gathered in the strategy workshop to create a social media strategy document that covered goals, objectives, audiences, channels/platforms, content pillars, measures of success and tactical tips for implementation on each channel.
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Leveraging partnerships, ambassadors, subject matter experts and content creators.
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Prioritising UGC for behaviour change.
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Refining channel approach and tactics for reaching new audiences.
Results
On delivery of the strategy document, the Take 3 for the Sea team felt they had a clear direction for their social media channels and where to focus their priorities to grow engagement and reach.
Client Satisfaction Rating
10 out of 10 (Likelihood to Recommend)
“A huge thank you for all the amazing work you've been doing for our social media. The creativity and energy you and Dan bring to the workshops which are translated in this amazing strategy document, really shine through. It's been fantastic working with you. Your ideas and strategies will make a real impact on our online presence, and we can’t wait to see the engagement and growth we hope to achieve with Quiip’s recommendations!”Nina Charbon Head of Marketing & Engagement, Take 3 For The Sea