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“If something that could become a crisis hits you, you’ve got to respond to that in 15 minutes to one hour. Customers expect a response within an hour so what sort of things are you putting in place to meet those guidelines?” – Julie Delaforce

Quiip is one of Australia’s leading social media and online community management specialists, focused on connecting people and communities to do business better, but, as Julie Delaforce will tell you, it’s still a small business – and that comes with plenty of challenges and inevitable failures on the way to success.