Measuring our Impact: Quiip’s 2024 Impact Report

Quiip is delighted to share our Impact Report for FY-2024. As Australia’s leading online community specialists and a certified B Corporation, we are always striving to measure & evaluate our impact, with a goal to leave a positive trace on people and planet. 

At Quiip, we are on a mission to connect and protect communities online. We facilitate conversations between brands & humans using world-class community management, and believe in harnessing the power of the internet, using social media & forums, to connect, protect and support people & organisations online. 

As a certified B Corporation, we are also passionate believers that business can be a force for good. We believe it is our responsibility to measure and evaluate our social, climate & environmental impact, focus on learning & continuous improvement, and aim to leave a positive impact on people and the planet.

Sharing our journey and impact progress is important to us, as is ensuring the satisfaction of our clients, partners and team. Our impact is monitored, evaluated and published in our annual Impact Reports. Previous impact reports can be read here: FY22 and FY23.

2024 highlights

In FY24, we provided world-class social media & community management services to an incredible range of partners, and together made a positive impact through connecting, protecting & supporting people online. Some of our key achievements included: 

1. Achieving 56% revenue from partnering with purpose-driven organisations, with discounts of $273,000 provided.
2. Donating $23,230 in FY24, bringing our tally to A$120,998 since 2019.
3. Levelling up our senior team structure by welcoming Larah Kennedy into a General Manager role, and Will Barber into a Client Services Director role.
4. Maintaining our client “likelihood to recommend” of 9+.
5. Receiving a wonderful 8.9 when Quiipees were asked to rate us overall as a place to work.
6. Offering pro-bono support to the Yes campaign, Take 3 for the Sea, and Parents for Climate.
7. Working with multiple organisations distributing information around the Voice to Parliament, including Yes23, SBS/NITV and the Museum of Australian Democracy.
8. Presenting at the B Corp conference Assembly on the topic of Employee Share Ownership Plans.
9. Achieving Carbon Positive status via the Trace platform and engaging key suppliers to join us
10. Continuing to sponsor home energy assessments for our all-remote  team with the goal of reducing emissions & energy bills and improving comfort.

Our clients 

Our 2024 work included delivering services to:

• prevent violence against women and promote gender equality 
• reduce gambling harm
• dismantle barriers to physical activity for women
• improve road safety and decrease road deaths
• help Victorians enjoy better health and wellbeing
• increase awareness of mental health, testicular cancer risk and prostate cancer risk
• support mental health and addiction treatment services
• advance gender equity in business leadership
• support mental health research
• minimise alcohol and drug harm
• connect NDIS participants
• foster wellbeing within the community management industry through resilience training
• collaborate with and support fellow B Corporations.

Our team

During FY24, Quiip maintained our workforce of 25 employees, made new senior appointments and achieved an outstanding result of 8.9/10 in our employee satisfaction survey. We also worked to review and re-define our company values as a team.  

We remained focused on fostering a positive, safe and healthy work environment, providing access to our Employee Assistance Program. Our team continued to benefit from initiatives including bonuses, interest-free loans, caregiver leave, donation matching, access to a socially responsible superannuation fund, and paid volunteer time. We supported our team’s charitable efforts by matching donations and contributing approximately $1000 to organisations of their choice.

Quiip also extended home energy assessments to three additional team members (read more about this initiative here) and distributed 10% of profits to employee owners. 

Our climate & environmental action

In 2024, we continued our commitment to positive climate & environmental action, and released an updated Impact Roadmap focusing on 50 initiatives across 9 impact areas. As a business, we have committed to halving emissions by 2030, with a goal to reach Net Zero by 2050. 

As a remote business with a small carbon footprint, the majority of Quiip’s emissions sit with employees and suppliers. We therefore conducted a 66-question employee survey to explore team behaviours and attitudes regarding sustainability and climate change. We also shared our climate action plans with our four top local suppliers with positive results. 

We donated a total of A$16,000 to five climate-change focused organisations: Climate Council, Seed, Karrkad Kanjdji Trust, the Bob Brown Foundation, and the Environmental Defenders Office. 

We also demonstrated environmental stewardship advocacy by engaging staff on topics including creating suburban wildlife habitats, heat pump hot water systems, reducing textile waste, energy efficient appliances, and switching to ethical banking & super. 

For more information, please see our B Corp public profile, Trace public profile, our Ethical Charter and previous Impact Reports.

Our 1% pledge

At Quiip, we aim to donate at least 1% of our revenue (not profits) to non-profits. The recipients of our giving commitment in FY24 were: 

Our social impact 

Quiip’s Reconciliation Action Plan (RAP) Working Group of five employees met monthly, leading to formal approval of our Innovate RAP by Reconciliation Australia. We hosted an internal Reconciliation Week event, updated procurement policies to focus on First Nations-owned businesses, and strengthened partnerships with First Nations’ businesses & non-profit organisations.

Quiip continued as a passionate Comms Declare member and Pledge 1% member. In addition, our CEO Alison Michalk spoke on panels about employee share ownership plans (ESOPs), encouraging companies to consider alternative profit distribution models. Alison continued volunteering as a B Local Leader in the Northern Rivers, organising events to bring together B Corps and help drive systemic change.

Some of the many amazing clients we worked with in FY24

Our B Corp impact score

The B Corp framework recognises several “impact business models” and, at Quiip, our work is recognised as providing support for purpose-driven enterprises (including non-profit, private & public sector clients). Our goal is that at least 50% of our work is for purpose-driven projects and we achieved 56% in FY24. For more information, see Quiip’s profile on the B Corporation website.

Sharing knowledge & learnings

If you’re interested in our impact activities, social media & online community management services, our B Corp certification, people or culture, we’d love to hear from you! Please get in touch.

Find the full report available to download here: Quiip Impact Report 2024 (PDF 9.6 MB).