While it’s not simple, being able to understand and articulate ROI is a powerful way to garner internal support for strengthening your online community.
What does the word ‘health’ mean when it comes to online community? The best way to think of it is the existential state of your community at a moment in time. Is the community on track toward its goals? Are its operating and engagement models sustainable? Is it generating outcomes that have relevance and impact… Continue reading Is your online community healthy?
If you’re launching a new online community, there are several key business questions you’ll need to answer before you get the go-ahead to launch. Among these will be: How many users can we expect to have within the first three, six or 12 months? Is the community growing? How do we know if the community is succeeding?… Continue reading Launching a new online community? Track these metrics