Objectives The objective for Queensland TMR’s ‘StreetSmarts’ social media community is to promote awareness and educate the community on road safety through creative content and active community engagement. Challenges As a government department and regulated industry, TMR’s level of risk aversion was very high and necessitated after hours and weekend risk management. The original campaign… Continue reading Publicis Worldwide – StreetSmarts
Archives: Clients
VicHealth
Dates June 2017 – Present Services Strategy, Content and Community Management Objectives Quiip’s main objectives were to create an overarching digital content strategy that sparked conversation, challenged societal norms, and inspired everyday Victorian women to be more active without fear of judgement or societal pressures. Challenges Under guidance from Quiip, VicHealth’s high profile This Girl… Continue reading VicHealth
Victorian Responsible Gambling Foundation
Services Rendered June 2018 – Present: Community Management, Community Strategy, Community Governance The Challenge The 100 Day Challenge deals with sensitive issues including addiction, mental health, relationship challenges and financial insecurity linked to the participants gambling experiences. This creates a high-risk environment for the members who rely on the app’s online forum for anonymous peer… Continue reading Victorian Responsible Gambling Foundation
Sane Australia
The Challenge The Better Off With You campaign ran during January and February 2020 across digital channels targeted to Northern Sydney and regional Queensland, two geographic regions disproportionately impacted by suicide. It explored themes related to suicidality, including the feeling of being a burden on loved ones, and leveraged peer-to-peer storytelling from those who had… Continue reading Sane Australia
Australian Community Managers
The first Australian Community Managers’ Roundtable was founded by Venessa Paech, Community Strategist for Lonely Planet (BBC) and hosted in Melbourne in 2008. A professional Community Managers group was formed by Venessa, Alison (Quiip) and Scott Drummond as an outcome of the very successful first roundtable. The group participates in industry discussion using Facebook and… Continue reading Australian Community Managers
Breast Cancer Network Australia
The BCNA online network exists to inform, empower, represent and link together people affected by breast cancer. The BCNA online network provides an important platform for carrying out these objectives. Key achievements: Quiip’s services were employed to craft three internal documents integral to the functioning of the BCNA’s online network. These internal documents included a… Continue reading Breast Cancer Network Australia
REA Group
Australia Lives Here: Australia’s leading property website www.realestate.com.au engaged Quiip for support services during the launch of a major brand campaign in 2014. The Australia Lives Here campaign starring Arnold Schwarzenegger was a major play to firmly establish the brand, and the biggest advertising initiative they had conducted to date. Quiip provided a full time… Continue reading REA Group
SEEK
Key deliverables: SEEK engaged Quiip for after-hours community management in May 2014, and extended the initial contract for a further 18 months. Key achievements: Quiip reviewed and responded to thousands of interactions across Facebook, Twitter, Instagram and Google+ for both SEEK Australia and SEEK NZ. Our skilled community managers moderated, mitigated and managed all risks… Continue reading SEEK
beyondblue
Since beyondblue was founded in 2000 by The Hon. Jeff Kennett AC, it has formed strong partnerships with academics, governments, corporates, service providers and the community – promoting good mental health across a range of population groups and places in which people live, learn, work and play. beyondblue has expanded to offer a 24/7 Support… Continue reading beyondblue
NSW Health
Key deliverables: For Play Safe, Quiip delivered a full community strategy and governance, community management and moderation, social media management and moderation, social media content creation, influence reach and outreach, blog content creation and a social licensing report. Key achievements: Quiip helped launch the Play Safe community, trained a team of volunteer youth moderators, grew… Continue reading NSW Health