Tips for building community with Facebook groups

Although Facebook groups are a relatively new addition to the tools and platforms used to build online communities, they are already proving popular with brands keen to foster more peer-to-peer engagement with their networks, rather than social marketing “at” people one way via a Facebook business page. The most successful online communities in the world… Continue reading Tips for building community with Facebook groups

The risk of solo community management

Does all your company’s social media sit with just one Community Manager? Cue the alarm bell! The 2018 Australian Community Managers Career Survey showed that 38 per cent of organisations have one or fewer people dedicated to managing their always-on social channels. Which – aside from one exhausted Community Manager – also means your company… Continue reading The risk of solo community management

5 ways community managers can help prevent cyber bullying

Twenty percent of young Australians aged 8–17 experience cyber bullying. Victims of cyber bullying are at four times the risk of depression and twice as likely to self-harm. Other long-lasting effects include a higher risk of theft, school suspension, binge drinking, and drug use. And, of course, we know cyber bullying can drive young people to suicide.… Continue reading 5 ways community managers can help prevent cyber bullying