Artificial Intelligence and Community Management

As Generative AI continues to take the digital world by storm, Quiip investigates when and where it can be used in the community management pipeline. What is AI and Generative AI? Artificial intelligence (AI) is essentially the ability for machines and software to perform the functions we usually associate with human intelligence. Generative AI, the type… Continue reading Artificial Intelligence and Community Management

Embracing Community Based Marketing with Michelle Goodall

As businesses increasingly recognise the value of online communities, marketing and community management teams can work together to build communities and grow impact.When Michelle Goodall, CMO at Guild, presented on community based marketing at last year’s Swarm conference, it was an inspiring summary of how marketing and community management disciplines can be aligned to achieve… Continue reading Embracing Community Based Marketing with Michelle Goodall

Taking Action Against Racism in Online Communities

Photo by Niklas Hamann on Unsplash

As Australia approaches our first referendum in over 20 years, registered voters will be asked to decide on a constitutionally recognised First Nations Voice to Parliament. Australians are increasingly turning towards social media as a source of news and information, and with this comes an increase in public discussions – not all of it nice.… Continue reading Taking Action Against Racism in Online Communities

Automating member journeys? Remember, no one-size fits all

Natasha Consolie, Community Manager, Quiip There is no one-size fits all when it comes to automating your member journeys. It’s important to complement your community management expertise and efforts, and personalise messages that address the specific needs of your individual members.  Olena Lima, founder of MemberBoat, led an “Automating Member Journeys” workshop during the 2022… Continue reading Automating member journeys? Remember, no one-size fits all

How to Build a Minimum Viable Community with Rosie Sherry

Philomena Smillie, Team Lead, Quiip As more and more organisations realise the importance and benefits of online community, it’s no surprise that people are looking for guidance and best practice measures when building places for people to gather online.   Rosie Sherry, Community Executive Officer of Rosieland, joined us for our Swarm Conference in 2022 to… Continue reading How to Build a Minimum Viable Community with Rosie Sherry

Is there a difference between online and real-life communities when it comes to social connection and support?

Do you remember the thrill of logging into a chat room for the first time and realising you could talk to someone on the other side of the world? Today, using digital channels to communicate with friends, family, and strangers is so pervasive it’s almost mundane. People are now more likely to find their romantic… Continue reading Is there a difference between online and real-life communities when it comes to social connection and support?