Since Elon Musk’s takeover of Twitter in 2022, communities have fractured and community builders have found themselves in a challenging position. Do we stay on the platform now known as X, watching as Elon continues to deliver bad takes and advertisers pull out? Or do we start again, moving to a new platform and hope… Continue reading Five Alternatives to Twitter/X for Building Community
Tag: moderation
Taking Action Against Racism in Online Communities
As Australia approaches our first referendum in over 20 years, registered voters will be asked to decide on a constitutionally recognised First Nations Voice to Parliament. Australians are increasingly turning towards social media as a source of news and information, and with this comes an increase in public discussions – not all of it nice.… Continue reading Taking Action Against Racism in Online Communities
The dark side of dark posts on Facebook
As community managers, moderating from the social media trenches, we are witnessing a concerning, but distinct, decline in the way people behave in the comments. After years of cultivating moderated spaces, it can be a frustrating experience. Read our tips on mitigating brand damage when utilising dark ads. Seasoned community managers find ourselves in a… Continue reading The dark side of dark posts on Facebook
How to shut down an online community gracefully
Australian financial brand The Barefoot Investor made uncharacteristically unwelcome news earlier this year when it retired its membership program and closed its online community. Founder Scott Pape is launching a new offering that requires the change, but community members said they felt disrespected and left in the lurch about the way it was handled. There… Continue reading How to shut down an online community gracefully
15 tips for people in distress online
As a brand or organisation you might think a suicidal or distressed post won’t appear on your facebook page or array of social channels. But when it’s 10pm and a user sends a distressing snapchat to your brand account, what do you do? These types of posts will catch you off guard if you’re not… Continue reading 15 tips for people in distress online
Facebook Groups – What, Why, Who?
Guest post by Tim Hanslow We’re all familiar with Facebook groups, those little walled-off corners of the internet where conversations hinge around a topic. But how do you get the most out of them? And what should you watch out for? Let’s get into it. Group Types Facebook groups can be one of 3 types:… Continue reading Facebook Groups – What, Why, Who?
Psychological Qualities of Trolls and How to Handle Them
Trolls happen. But it’s the decision you take in reacting to them that can affect your brand. For the amount of trolling that occurs, there has limited research into the topic; Claire Hardaker led the way in 2010 with a look into the content generated by trolling – concluding that there were four fundamentals to… Continue reading Psychological Qualities of Trolls and How to Handle Them
Freedom of Speech and Social Media
It’s been a big year for the freedom of speech discussion. Mack Horton spoke out against doping in sport, pundits continue to debate Section 18C of the Racial Discrimination Act and US conservative Milo Yiannopoulos was accused of launching a malicious campaign against Leslie Jones. While Twitter took a stand by banning Yiannopoulos, many have… Continue reading Freedom of Speech and Social Media
Social media live at events part 1: before
Live streams of social media content are a popular addition to events, raising the visibility of your social channels and encouraging attendees to participate online. What should you consider when incorporating a social media content feed into your event? This is the first post in a series, and looks at pre-event considerations to get you off to… Continue reading Social media live at events part 1: before
When should you pre-moderate online community content?
In the world of online content moderation there are generally two approaches. Pre-moderation and post-moderation. Post-moderation is generally considered best practice for the majority of community and content types as it instills trust, allows for free-flowing dialogue, and fosters self-governance. So when should you consider pre-moderating content? A recent blog post by Community Manager Philip… Continue reading When should you pre-moderate online community content?