How to shut down an online community gracefully

Australian financial brand The Barefoot Investor made uncharacteristically unwelcome news earlier this year when it retired its membership program and closed its online community. Founder Scott Pape is launching a new offering that requires the change, but community members said they felt disrespected and left in the lurch about the way it was handled. There… Continue reading How to shut down an online community gracefully

15 tips for people in distress online

Photo by Niklas Hamann on Unsplash

As a brand or organisation you might think a suicidal or distressed post won’t appear on your facebook page or array of social channels. But when it’s 10pm and a user sends a distressing snapchat to your brand account, what do you do? These types of posts will catch you off guard if you’re not… Continue reading 15 tips for people in distress online

Facebook Groups – What, Why, Who?

Guest post by Tim Hanslow  We’re all familiar with Facebook groups, those little walled-off corners of the internet where conversations hinge around a topic. But how do you get the most out of them? And what should you watch out for? Let’s get into it. Group Types Facebook groups can be one of 3 types:… Continue reading Facebook Groups – What, Why, Who?

Psychological Qualities of Trolls and How to Handle Them

Trolls happen. But it’s the decision you take in reacting to them that can affect your brand. For the amount of trolling that occurs, there has limited research into the topic; Claire Hardaker led the way in 2010 with a look into the content generated by trolling – concluding that there were four fundamentals to… Continue reading Psychological Qualities of Trolls and How to Handle Them

Freedom of Speech and Social Media

It’s been a big year for the freedom of speech discussion. Mack Horton spoke out against doping in sport, pundits continue to debate Section 18C of the Racial Discrimination Act and US conservative Milo Yiannopoulos was accused of launching a malicious campaign against Leslie Jones. While Twitter took a stand by banning Yiannopoulos, many have… Continue reading Freedom of Speech and Social Media

Social media live at events part 1: before

Live streams of social media content are a popular addition to events, raising the visibility of your social channels and encouraging attendees to participate online. What should you consider when incorporating a social media content feed into your event? This is the first post in a series, and looks at pre-event considerations to get you off to… Continue reading Social media live at events part 1: before

When should you pre-moderate online community content?

In the world of online content moderation there are generally two approaches. Pre-moderation and post-moderation. Post-moderation is generally considered best practice for the majority of community and content types as it instills trust, allows for free-flowing dialogue, and fosters  self-governance. So when should you consider pre-moderating content? A recent blog post by Community Manager Philip… Continue reading When should you pre-moderate online community content?