Australian financial brand The Barefoot Investor made uncharacteristically unwelcome news earlier this year when it retired its membership program and closed its online community. Founder Scott Pape is launching a new offering that requires the change, but community members said they felt disrespected and left in the lurch about the way it was handled. There… Continue reading How to shut down an online community gracefully
From guest author Margot Alais You don’t realise how important inclusive imagery is, until it smacks you in the face. Growing up and simultaneously struggling with my sexuality, it was hard for me to conceptualise who I was, or where I fit in, because I had next to no representation of gay women—did feminine lesbians… Continue reading Are you showcasing diversity on social media?
Guest post by Tim Hanslow We’re all familiar with Facebook groups, those little walled-off corners of the internet where conversations hinge around a topic. But how do you get the most out of them? And what should you watch out for? Let’s get into it. Group Types Facebook groups can be one of 3 types:… Continue reading Facebook Groups – What, Why, Who?
44 must-know social media statistics for January 2016 Having the latest social media statistics, information and data at your fingertips makes your strategies and creative ideas more relevant and successful. We’ve done the research for you, compiling 44 must-know social media statistics and updates for January 2016. Global Facebook Statistics 1. There are 1.01 billion daily active users… Continue reading 44 must-know social media statistics for January 2016
You’ve created a Facebook Page for your brand or organisation and quickly realised that it can be incredibly time-consuming to post content, let alone post content that drives the business results you’re after. These 5 tips will help you to better plan and create your content to increase engagement or meet your other social media… Continue reading 5 tips for more engaging Facebook content