Tackling the current state of social The rise in hate speech, misinformation and disinformation is creating an increasingly challenging environment for social media and community managers, both in Australia and globally. With nearly 80% of the Australian population using social media, evidence of growing bot & coordinated activity and high-volume comment loads, social media professionals… Continue reading Resilience tactics for social media professionals
Category: Social Media
Navigating the Mental Health Impacts of Social Media
Social media has become an integral part of our daily lives, but its impact on mental health is a growing concern. Quiip’s General Manager, Larah Kennedy, recently joined podcast host Andrés López-Varela, Julian Pace (founder of Happiness Co) and Tess Palmyre (co-founder of Brandable) to discuss tools & approaches for addressing the risks. In Episode… Continue reading Navigating the Mental Health Impacts of Social Media
Transitioning to a New Social Media Tool
Social media management platforms are designed to make our lives as community managers easier, but when you’re faced with changing platforms, quite often that ease goes out the window. The added stress of community, marketing and customer service dependencies, can make the whole process overwhelming and downright frightening. Luckily, there are a number of ways… Continue reading Transitioning to a New Social Media Tool
Mastering uncertainty: Why you should have a risk management matrix
A risk management matrix is a tool organisations use to identify, assess, and mitigate potential risks associated with their online presence. Online environments are dynamic and crises can escalate quickly — causing significant impacts on organisational reputation. A matrix encourages a proactive approach by anticipating potential risks instead of responding to them after they have… Continue reading Mastering uncertainty: Why you should have a risk management matrix
Online community trends for 2024: Our predictions for managing owned platforms and social media
With AI rapidly evolving the digital landscape and our online behaviours, the community management industry is on the precipice of big technological shifts in the years ahead. Some experts are suggesting generative AI will be the biggest and fastest technology leap in modern history. But before we get too ahead of ourselves, what’s to come… Continue reading Online community trends for 2024: Our predictions for managing owned platforms and social media
Five Alternatives to Twitter/X for Building Community
Since Elon Musk’s takeover of Twitter in 2022, communities have fractured and community builders have found themselves in a challenging position. Do we stay on the platform now known as X, watching as Elon continues to deliver bad takes and advertisers pull out? Or do we start again, moving to a new platform and hope… Continue reading Five Alternatives to Twitter/X for Building Community
Threads for Australian brands: Strategy guide
Threads hit the ground running when it was launched by Meta in July this year, attracting 30 million sign-ups globally within a day, and almost 100 million monthly active users today. With an interface reminiscent of the platform formerly known as-Twitter (now X), Threads features a feed of text-based posts and real-time conversations. At the… Continue reading Threads for Australian brands: Strategy guide
5 Social Media Risks
Philomena Smillie, Team Lead, Quiip In the always dynamic and never-without-controversy world of social media, it can be hard to stay abreast of best use practices for keeping your brand safe online. Here’s five current risks to add to your checklist this week. Platform changes For those in the world of social media (and let’s… Continue reading 5 Social Media Risks
One simple way to fine-tune your social media strategy in 2023
If you’ve made any kind of business-focused resolution for 2023 that involves reinventing your social media, communications or content strategies, this is the perfect time to stop and reflect. Consider this. One of the easiest ways to improve your social media performance and change direction (for the better) is to: Evaluate. Enhance. Evolve. This year… Continue reading One simple way to fine-tune your social media strategy in 2023
The dark side of dark posts on Facebook
As community managers, moderating from the social media trenches, we are witnessing a concerning, but distinct, decline in the way people behave in the comments. After years of cultivating moderated spaces, it can be a frustrating experience. Read our tips on mitigating brand damage when utilising dark ads. Seasoned community managers find ourselves in a… Continue reading The dark side of dark posts on Facebook