Threads hit the ground running when it was launched by Meta in July this year, attracting 30 million sign-ups globally within a day, and almost 100 million monthly active users today. With an interface reminiscent of the platform formerly known as-Twitter (now X), Threads features a feed of text-based posts and real-time conversations. At the… Continue reading Threads for Australian brands: Strategy guide
Category: Social Media
5 Social Media Risks
Philomena Smillie, Team Lead, Quiip In the always dynamic and never-without-controversy world of social media, it can be hard to stay abreast of best use practices for keeping your brand safe online. Here’s five current risks to add to your checklist this week. Platform changes For those in the world of social media (and let’s… Continue reading 5 Social Media Risks
One simple way to fine-tune your social media strategy in 2023
If you’ve made any kind of business-focused resolution for 2023 that involves reinventing your social media, communications or content strategies, this is the perfect time to stop and reflect. Consider this. One of the easiest ways to improve your social media performance and change direction (for the better) is to: Evaluate. Enhance. Evolve. This year… Continue reading One simple way to fine-tune your social media strategy in 2023
The dark side of dark posts on Facebook
As community managers, moderating from the social media trenches, we are witnessing a concerning, but distinct, decline in the way people behave in the comments. After years of cultivating moderated spaces, it can be a frustrating experience. Read our tips on mitigating brand damage when utilising dark ads. Seasoned community managers find ourselves in a… Continue reading The dark side of dark posts on Facebook
Best April Fools Pranks by brands on social media
Hold on to your trust issues, because these brands rallied to have us questioning everything, again! Here are some of the best April Fools Day pranks from 2021. Subway Coriander – you either love it or hate it; there’s no in between. Subway caused an epic stir with their announcement of a new “coriander cookie”,… Continue reading Best April Fools Pranks by brands on social media
Facebook’s new feature to limit or turn off comments: what you need to know
Community managers have a new tool at their disposal with the ability to turn off Facebook comments rolling out this month. Similar to the comment-limiting feature on Twitter, the new option gives users the chance to choose who can comment on posts, out of ‘Public’, ‘Friends’ or ‘Profiles and Pages you mention.’ Comments will be… Continue reading Facebook’s new feature to limit or turn off comments: what you need to know
Alternatives to Facebook for audience engagement and community building
The sudden decision by Facebook to remove news from their platform in Australia in February created huge collateral damage. Thousands of non-news organisations, from domestic violence hotlines to emergency weather channels and small arts organisations were caught up in the ban, losing temporary access to their pages and unable to post updates from their own… Continue reading Alternatives to Facebook for audience engagement and community building
How to launch a podcast group or community on Facebook
It’s no secret that podcasts are having a major moment right now, with more than 1.6 million Australians now downloading podcast content at least monthly. Podcasts are partly popular because they allow us to multitask. Unlike blogs and videos, you can consume podcasts while driving, exercising or cleaning. But there is something intimate about the… Continue reading How to launch a podcast group or community on Facebook
Your guide to the new Australian social media laws
The devastating terror attack in Christchurch, New Zealand put social media at the centre of the terrorism debate. The alleged perpetrator brutally leveraged social media to document and amplify his rationale for the crime and the crime itself. The failings of social media platforms to identify and remove the violent content in a timely manner… Continue reading Your guide to the new Australian social media laws
Tips for building community with Facebook groups
Although Facebook groups are a relatively new addition to the tools and platforms used to build online communities, they are already proving popular with brands keen to foster more peer-to-peer engagement with their networks, rather than social marketing “at” people one way via a Facebook business page. The most successful online communities in the world… Continue reading Tips for building community with Facebook groups