A risk management matrix is a tool organisations use to identify, assess, and mitigate potential risks associated with their online presence. Online environments are dynamic and crises can escalate quickly — causing significant impacts on organisational reputation. A matrix encourages a proactive approach by anticipating potential risks instead of responding to them after they have… Continue reading Mastering uncertainty: Why you should have a risk management matrix
Category: Strategy
Threads for Australian brands: Strategy guide
Threads hit the ground running when it was launched by Meta in July this year, attracting 30 million sign-ups globally within a day, and almost 100 million monthly active users today. With an interface reminiscent of the platform formerly known as-Twitter (now X), Threads features a feed of text-based posts and real-time conversations. At the… Continue reading Threads for Australian brands: Strategy guide
Embracing Community Based Marketing with Michelle Goodall
As businesses increasingly recognise the value of online communities, marketing and community management teams can work together to build communities and grow impact.When Michelle Goodall, CMO at Guild, presented on community based marketing at last year’s Swarm conference, it was an inspiring summary of how marketing and community management disciplines can be aligned to achieve… Continue reading Embracing Community Based Marketing with Michelle Goodall
5 Social Media Risks
Philomena Smillie, Team Lead, Quiip In the always dynamic and never-without-controversy world of social media, it can be hard to stay abreast of best use practices for keeping your brand safe online. Here’s five current risks to add to your checklist this week. Platform changes For those in the world of social media (and let’s… Continue reading 5 Social Media Risks
Taking Action Against Racism in Online Communities
As Australia approaches our first referendum in over 20 years, registered voters will be asked to decide on a constitutionally recognised First Nations Voice to Parliament. Australians are increasingly turning towards social media as a source of news and information, and with this comes an increase in public discussions – not all of it nice.… Continue reading Taking Action Against Racism in Online Communities
Automating member journeys? Remember, no one-size fits all
Natasha Consolie, Community Manager, Quiip There is no one-size fits all when it comes to automating your member journeys. It’s important to complement your community management expertise and efforts, and personalise messages that address the specific needs of your individual members. Olena Lima, founder of MemberBoat, led an “Automating Member Journeys” workshop during the 2022… Continue reading Automating member journeys? Remember, no one-size fits all
How to Build a Minimum Viable Community with Rosie Sherry
Philomena Smillie, Team Lead, Quiip As more and more organisations realise the importance and benefits of online community, it’s no surprise that people are looking for guidance and best practice measures when building places for people to gather online. Rosie Sherry, Community Executive Officer of Rosieland, joined us for our Swarm Conference in 2022 to… Continue reading How to Build a Minimum Viable Community with Rosie Sherry
One simple way to fine-tune your social media strategy in 2023
If you’ve made any kind of business-focused resolution for 2023 that involves reinventing your social media, communications or content strategies, this is the perfect time to stop and reflect. Consider this. One of the easiest ways to improve your social media performance and change direction (for the better) is to: Evaluate. Enhance. Evolve. This year… Continue reading One simple way to fine-tune your social media strategy in 2023
Alternatives to Facebook for audience engagement and community building
The sudden decision by Facebook to remove news from their platform in Australia in February created huge collateral damage. Thousands of non-news organisations, from domestic violence hotlines to emergency weather channels and small arts organisations were caught up in the ban, losing temporary access to their pages and unable to post updates from their own… Continue reading Alternatives to Facebook for audience engagement and community building
How to launch a podcast group or community on Facebook
It’s no secret that podcasts are having a major moment right now, with more than 1.6 million Australians now downloading podcast content at least monthly. Podcasts are partly popular because they allow us to multitask. Unlike blogs and videos, you can consume podcasts while driving, exercising or cleaning. But there is something intimate about the… Continue reading How to launch a podcast group or community on Facebook