Launching a new online community? Track these metrics

If you’re launching a new online community, there are several key business questions you’ll need to answer before you get the go-ahead to launch. Among these will be: How many users can we expect to have within the first three, six or 12 months? Is the community growing? How do we know if the community is succeeding?… Continue reading Launching a new online community? Track these metrics

10 for 2015: the best of what the internet is predicting for social media this year

Just as the end of the year means listicles reviewing what happened in the past 12 months, so too does the start of the year mean marketing Nostradamuses (Nostradami?) lining up to give their predictions for what’s ahead. Here are some of the ones we think will actually come true – and some cautionary tales… Continue reading 10 for 2015: the best of what the internet is predicting for social media this year