As businesses increasingly recognise the value of online communities, marketing and community management teams can work together to build communities and grow impact.When Michelle Goodall, CMO at Guild, presented on community based marketing at last year’s Swarm conference, it was an inspiring summary of how marketing and community management disciplines can be aligned to achieve… Continue reading Embracing Community Based Marketing with Michelle Goodall
Author: Allie Milfull
ACM & Quiip launch State of Community Management Report 2022
The latest State of Community Management report is out now! Led by Australian Community Managers and supported by Quiip and Higher Logic, this unique industry research is focussed on the online community management profession in Australia. This is the sixth annual career survey of online community management practitioners in Australia and we’re delighted to share… Continue reading ACM & Quiip launch State of Community Management Report 2022
One simple way to fine-tune your social media strategy in 2023
If you’ve made any kind of business-focused resolution for 2023 that involves reinventing your social media, communications or content strategies, this is the perfect time to stop and reflect. Consider this. One of the easiest ways to improve your social media performance and change direction (for the better) is to: Evaluate. Enhance. Evolve. This year… Continue reading One simple way to fine-tune your social media strategy in 2023