Launching a new online community? Track these metrics

If you’re launching a new online community, there are several key business questions you’ll need to answer before you get the go-ahead to launch. Among these will be: How many users can we expect to have within the first three, six or 12 months? Is the community growing? How do we know if the community is succeeding?… Continue reading Launching a new online community? Track these metrics

Should your brand be posting about Anzac Day?

The Woolworths “Fresh in our memories” Anzac Day fail a go-to example for Australian marketers to use when talking about social media stuff-ups. Commentators were quick to mock Woolies for the very off-key, awkward plastering of Anzac Day with its ‘Fresh’ slogan, coupled with a tool that essentially wrote the parodies itself. Jokes aside, there’s a very… Continue reading Should your brand be posting about Anzac Day?

50 free stock image sites & content creation tools

Community and social media managers are often tasked with creating visual content. The question of where to find free, high-quality stock images and other tools to help create striking visual elements comes up often. In this article we’ve rounded up some fantastic resources for you. We’ve included not only websites where you can find free… Continue reading 50 free stock image sites & content creation tools

10 for 2015: the best of what the internet is predicting for social media this year

Just as the end of the year means listicles reviewing what happened in the past 12 months, so too does the start of the year mean marketing Nostradamuses (Nostradami?) lining up to give their predictions for what’s ahead. Here are some of the ones we think will actually come true – and some cautionary tales… Continue reading 10 for 2015: the best of what the internet is predicting for social media this year