Mastering uncertainty: Why you should have a risk management matrix

A risk management matrix is a tool organisations use to identify, assess, and mitigate potential risks associated with their online presence. Online environments are dynamic and crises can escalate quickly — causing significant impacts on organisational reputation. A matrix encourages a proactive approach by anticipating potential risks instead of responding to them after they have… Continue reading Mastering uncertainty: Why you should have a risk management matrix

2023 ACM State of Community Management Report Round Up

Quiip is thrilled to sponsor the seventh annual ANZ State of Community Management Report. A big thank you to Venessa Paech of Australian Community Managers for conducting this research, and compiling these findings for the benefit of our industry. Let’s jump right into the key takeaways. 81% of community professionals are female Since the survey’s… Continue reading 2023 ACM State of Community Management Report Round Up

Five Alternatives to Twitter/X for Building Community

Since Elon Musk’s takeover of Twitter in 2022, communities have fractured and community builders have found themselves in a challenging position. Do we stay on the platform now known as X, watching as Elon continues to deliver bad takes and advertisers pull out? Or do we start again, moving to a new platform and hope… Continue reading Five Alternatives to Twitter/X for Building Community

Artificial Intelligence and Community Management

As Generative AI continues to take the digital world by storm, Quiip investigates when and where it can be used in the community management pipeline. What is AI and Generative AI? Artificial intelligence (AI) is essentially the ability for machines and software to perform the functions we usually associate with human intelligence. Generative AI, the type… Continue reading Artificial Intelligence and Community Management

Embracing Community Based Marketing with Michelle Goodall

As businesses increasingly recognise the value of online communities, marketing and community management teams can work together to build communities and grow impact.When Michelle Goodall, CMO at Guild, presented on community based marketing at last year’s Swarm conference, it was an inspiring summary of how marketing and community management disciplines can be aligned to achieve… Continue reading Embracing Community Based Marketing with Michelle Goodall

Taking Action Against Racism in Online Communities

Photo by Niklas Hamann on Unsplash

As Australia approaches our first referendum in over 20 years, registered voters will be asked to decide on a constitutionally recognised First Nations Voice to Parliament. Australians are increasingly turning towards social media as a source of news and information, and with this comes an increase in public discussions – not all of it nice.… Continue reading Taking Action Against Racism in Online Communities

Automating member journeys? Remember, no one-size fits all

Natasha Consolie, Community Manager, Quiip There is no one-size fits all when it comes to automating your member journeys. It’s important to complement your community management expertise and efforts, and personalise messages that address the specific needs of your individual members.  Olena Lima, founder of MemberBoat, led an “Automating Member Journeys” workshop during the 2022… Continue reading Automating member journeys? Remember, no one-size fits all