One simple way to fine-tune your social media strategy in 2023

If you’ve made any kind of business-focused resolution for 2023 that involves reinventing your social media, communications or content strategies, this is the perfect time to stop and reflect. Consider this. One of the easiest ways to improve your social media performance and change direction (for the better) is to: Evaluate. Enhance. Evolve. This year… Continue reading One simple way to fine-tune your social media strategy in 2023

Meet the Team: Sophie

When you partner with Quiip you get the opportunity to work with a team of 24 wonderful community and social media managers. All whom bring their own fascinating stories, lives, perspectives and skills to the hive mind. To kick the new year, we’re thrilled to introduce Junior Community Manager, Sophie Burns. When did you join… Continue reading Meet the Team: Sophie

The dark side of dark posts on Facebook

As community managers, moderating from the social media trenches, we are witnessing a concerning, but distinct, decline in the way people behave in the comments. After years of cultivating moderated spaces, it can be a frustrating experience. Read our tips on mitigating brand damage when utilising dark ads. Seasoned community managers find ourselves in a… Continue reading The dark side of dark posts on Facebook

Your guide to the new Australian social media laws

The devastating terror attack in Christchurch, New Zealand put social media at the centre of the terrorism debate. The alleged perpetrator brutally leveraged social media to document and amplify his rationale for the crime and the crime itself. The failings of social media platforms to identify and remove the violent content in a timely manner… Continue reading Your guide to the new Australian social media laws

Tips for building community with Facebook groups

Although Facebook groups are a relatively new addition to the tools and platforms used to build online communities, they are already proving popular with brands keen to foster more peer-to-peer engagement with their networks, rather than social marketing “at” people one way via a Facebook business page. The most successful online communities in the world… Continue reading Tips for building community with Facebook groups

Are you showcasing diversity on social media?

From guest author Margot Alais You don’t realise how important inclusive imagery is, until it smacks you in the face. Growing up and simultaneously struggling with my sexuality, it was hard for me to conceptualise who I was, or where I fit in, because I had next to no representation of gay women—did feminine lesbians… Continue reading Are you showcasing diversity on social media?

Facebook Groups – What, Why, Who?

Guest post by Tim Hanslow  We’re all familiar with Facebook groups, those little walled-off corners of the internet where conversations hinge around a topic. But how do you get the most out of them? And what should you watch out for? Let’s get into it. Group Types Facebook groups can be one of 3 types:… Continue reading Facebook Groups – What, Why, Who?

The best April Fool’s Day pranks on social media – 2018

The best April Fool’s Day pranks on social media – 2018 Another year and another April Fool’s Day! Here are some of the best April Fool’s Day pranks for 2018. Sea Life Sydney Aquarium We’re all for hot desking, and Sea Life Sydney Aquarium announced that they are providing staff with the option of a… Continue reading The best April Fool’s Day pranks on social media – 2018

5 Great Australian Online Sports Communities

So what are some of Australia’s biggest sports communities? We’ve gone through and picked out some of the biggest and best in the nation. While social media plays a large part in the generation of online communities in Australia, forums and sporting websites have had a large impact in building amazing engaging sporting communities in… Continue reading 5 Great Australian Online Sports Communities